Entrepreneur Spotlight - Aileen Dugan - Agency Owner State Farm

Aileen was one of the first women that I photographed for my Female leaders and entrepreneurs event in the summer of 2021. It is my pleasure to share her story — written by Lisa Leslie of Magnolia Content.

Aileen moved to Portsmouth to open her own business in 1990, as a State Farm insurance agent in Portsmouth.   Licensed in NH and ME, Aileen and her team serve customers throughout both states with a focus on serving the Seacoast areas of NH and Maine. 

A NH native, born in Manchester, Aileen attended Bowdoin College in Brunswick Maine. One of the most interesting places she lived was on Bailey Island in Maine, when she was a senior at Bowdoin College, back when the island was still very much a small lobster and fishing island with breath-taking scenery in every season. Raised by her parents with the “Live Free or Die” mentality, Aileen loves NH and can’t imagine living anywhere else. She loves the creative people who reside here and is inspired by people she meets in Portsmouth every day, even 31 years after moving here.

Having volunteered and supported dozens of important Seacoast organizations that care about this community and the people in it, Aileen has become increasingly invested in keeping Portsmouth the special place that it is.

She currently serves as Vice-Chair of Portsmouth Music and Arts, and previously served on the Board of the Prescott Park Arts Festival for seven years. She believes that our thriving Arts and Culture scene is what makes us unique.  She is also very involved in Portsmouth Rotary Club, one of the largest Rotary Clubs in the Northeast. 

“I believe that seeing other women who are successful is not just inspiring, it’s affirming to your own beliefs and goals, and when I have the opportunity to help other women succeed, it gives me a lot of satisfaction that I have skills I can offer and share.”

Aileen’s mother, Anita Aubin, was the first female State Farm agent in the State of New Hampshire in the early 1980’s. This was a big breakthrough for women at a time when women were not well-respected or even well-treated in the workplace. She is very proud to have an enterprising and hard-working woman as her mentor and role model, and attributes being where she is today to the encouragement and support of both her parents. 

In 2020, Aileen completed her 48 4000 footers in New Hampshire, which was a life goal of hers. She and her husband of 16 years enjoy gardening and have a large vegetable and flower garden. In the winter, they love to ski with friends and family. People are often shocked to hear that Aileen has 5 children, 3 of hers and 2 of her husband’s. She says they are truly the “Brady Bunch” and feels that the Seacoast has been a great place to raise their family. They also have a golden retriever, named Brodie, who comes to the office every day, and is the official greeter.

Personal Branding Photography. Why entrepreneurs need more than a headshot.

More than just a headshot

Branding Photography, Marketing

Susan Gold of Gold & Partners - a marketing expert

A headshot is generally from the chest up. It often has a grey background and can come across as generic. Many people are happy to have just one good headshot. Headshots show people what your face looks like. Like in a zoom meeting. However, you can get more information from a person by seeing more of them.  

Branding Photos - the know, like and trust factor

Body language, clothing, hands and background can give the viewer more information about you. When you have a suite of photos that show different sides of you, it can help people to feel like they are getting an impression of you. Images of yourself taking part in activities or demonstrating your products or services, can help to build that know, like and trust factor. Add good captions to those photographs and people get more of an idea of who you are and what you represent.

Position yourself as an expert

Personal branding

Cassie Crosby owner of Iterata Solutions and an executive coaching expert.

When you continue to show yourself online, whether it be through newsletters, social media, blogs or editorials you start to show yourself as an expert in your field. All things being equal, there is no comparison to the person who posts several times a week on LinkedIn, Instagram or Facebook, writes a blog, or sends out a newsletter, to the person who does none of the above. Again, having your personality shine through in all of those postings will really make an impression. You are not bragging, but showing your clients who you are and what you can do for them.

Personally, when I follow someone online, and I am interested in what they do, I am more apt to follow up with them in person. So get out there and show yourself to your potential clients!

Need help developing your personal brand - read here: How To Develop Your Personal Brand

Source: https://www.ruthganevphotography.com/blog/...