Entrepreneur Spotlight - Aileen Dugan - Agency Owner State Farm

Aileen was one of the first women that I photographed for my Female leaders and entrepreneurs event in the summer of 2021. It is my pleasure to share her story — written by Lisa Leslie of Magnolia Content.

Aileen moved to Portsmouth to open her own business in 1990, as a State Farm insurance agent in Portsmouth.   Licensed in NH and ME, Aileen and her team serve customers throughout both states with a focus on serving the Seacoast areas of NH and Maine. 

A NH native, born in Manchester, Aileen attended Bowdoin College in Brunswick Maine. One of the most interesting places she lived was on Bailey Island in Maine, when she was a senior at Bowdoin College, back when the island was still very much a small lobster and fishing island with breath-taking scenery in every season. Raised by her parents with the “Live Free or Die” mentality, Aileen loves NH and can’t imagine living anywhere else. She loves the creative people who reside here and is inspired by people she meets in Portsmouth every day, even 31 years after moving here.

Having volunteered and supported dozens of important Seacoast organizations that care about this community and the people in it, Aileen has become increasingly invested in keeping Portsmouth the special place that it is.

She currently serves as Vice-Chair of Portsmouth Music and Arts, and previously served on the Board of the Prescott Park Arts Festival for seven years. She believes that our thriving Arts and Culture scene is what makes us unique.  She is also very involved in Portsmouth Rotary Club, one of the largest Rotary Clubs in the Northeast. 

“I believe that seeing other women who are successful is not just inspiring, it’s affirming to your own beliefs and goals, and when I have the opportunity to help other women succeed, it gives me a lot of satisfaction that I have skills I can offer and share.”

Aileen’s mother, Anita Aubin, was the first female State Farm agent in the State of New Hampshire in the early 1980’s. This was a big breakthrough for women at a time when women were not well-respected or even well-treated in the workplace. She is very proud to have an enterprising and hard-working woman as her mentor and role model, and attributes being where she is today to the encouragement and support of both her parents. 

In 2020, Aileen completed her 48 4000 footers in New Hampshire, which was a life goal of hers. She and her husband of 16 years enjoy gardening and have a large vegetable and flower garden. In the winter, they love to ski with friends and family. People are often shocked to hear that Aileen has 5 children, 3 of hers and 2 of her husband’s. She says they are truly the “Brady Bunch” and feels that the Seacoast has been a great place to raise their family. They also have a golden retriever, named Brodie, who comes to the office every day, and is the official greeter.

Do you hate how you look in photos?

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Like many people, I often don’t like the way I look in photographs. With the advent of cellphones and too many clicks that don’t flatter, I think the tendency to hate the way we look in photos has increased. Back in the day, before the advent of point and shoot cameras, people got professional photos taken. It was a thing to get the family together, dress up and have portraits taken - by a professional. Today everyone has a camera on hand and we are getting our photos taken quite often. Mostly the photos are taken in bad light, they are not posed well and they are unflattering. So it is no surprise that many of us hate the way we look in photos.

I have decided to adopt a mindset that passes off my really horrible photos to bad lighting and posing. This takes a change of mind and it takes effort. I know I am aging, and that is something that I cannot control. I am not expecting to be wrinkle free, but I want to look attractive. I want to look like myself at my best. I don’t want to look at my image and not like the way I look.

I have been putting off doing self-portraits for a long time. It is so easy to come up with excuses. In reality, I assumed that I would hate the way I looked. So here in quarantine, because I love to do portraits, because I cannot shoot clients, I was pushed into a corner. I had to do it - no more excuses!

I bit the bullet, and took a deep breath and set up a portrait session for me. I did my own hair and makeup, put on my favorite black turtle neck and set up flattering lighting. I did my best to do poses that I know are flattering. Without having anyone to direct me (like I would direct a client), this is a bit of trial and error. So far, I think my best look is with my face straight at the camera with my chin slightly lowered. I was pleasantly surprised that I actually like my photographs. Sure there are a few that don’t look good. That is normal in any shoot. With every client I will try different angles to see which is more appealing. I analyze which angle and expression looks best on them.

You need to exist in photos for yourself and for those that you love. Not someday in the future, but now.

My love affair with tattoos

I find tattoos fascinating and love photographing people with tattoos, which is strange for someone who has no tattoos and no intention of ever having one, but I do admire them on other people. Anyway, it was great fun for me putting Brenna’s tattoos front and center on these images. Brenna was a great model and has a beautiful tranquil quality to her expression. I also love that she wears no makeup and has the best eyebrows ever!

Photoshoots at the Beach

One of the best things about where I live, is that there are a myriad of beaches. I absolutely love doing photoshoots at the beach. I love doing photos on the rocks and jetties. Even at high noon, I have gotten some photos that I love.

I took the photo on the right close to noon. The secret is to make sure the sun is behind the subject. This is not something that you can do with an iphone - shooting directly in to the light. With a good digital camera, you can. In this photo I let the background blow out. You only get a hint of the sand and water. I purposely took the photo this way, as it is a great way to make your subject the main focus and it gives the photo a bit of a dreamy quality to it. If I wanted to maintain more detail in the background, I would add a hint of flash.

The photo below was taken as the sun was setting, still plenty of sunshine and nice and bright. As you can see, it was a very windy day and I faced the model into the wind and used it to create some movement and drama in the photo. There is more detail in the background because the sun was setting. I love the dreamy feel to this photo. Just be careful walking on those rocks!!

How to look your best in your headshots

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If you have taken the time to schedule a professional headshot session, then it will be worth your while to also think about these few things that could make your photos look awesome. You may think that photoshop can cure a multitude of sins, and that may be partially true. However, there are some things that are particularly difficult to fix in photoshop - like a slight swelling in the upper lids, or a bad hair day. It is worth a little forethought and planning to get the best photos you can.

Get a good nights sleep. Sleep really is a beauty treatment. Everything about you looks better with a good nights sleep. You will also be in a better frame of mind which will show in your photos. So get to bed early, put on your sleep sounds and your eye mask and get your 8 hours.

Nix the alcohol. Alcohol is dehydrating and will increase eye puffiness. I love my wine, but I look so much better without it. So do yourself a favor and forego the alcohol for a few days before your shoot. Replace it with lots of water and some green juice for a nice bright complexion.

Get your hair done. If you need a cut, get one. If not, get it styled. Tell your hairdresser that you are getting photos, they can help you decide the best look for your photos. Hair is probably one of the most difficult things to photoshop. So if you can’t do any of the other items from this list - splurge on a trip to the hair salon. Photographers can add eyelashes, lipstick and remove blemishes, but hair is tough to fix.

Get your makeup done. Either get a makeup artist to apply makeup for you (many photographers will supply one) or get a makeup consultation a couple of weeks ahead of your shoot. Have someone show you how to apply makeup and practice. It is not as hard you might think. Avoid too much blush and contouring and don’t forget to keep some powder on hand during the shoot. Avoid powder base as this does not photograph well. The most important items are a good natural looking foundation, well defined eyebrows and a little definition in the eyes.

Wear tailored clothes. You want an outfit that doesn’t hide your form. Avoid lots of fabric that adds bulk. Wear solid colors and colors that are flattering to your skin tone. They could be light or dark, but keep in mind the image you wish to project. Does what you are wearing fit in with the type of business you are in? Does it fit with your brand? Preferably wear newer clothes and remember they don’t need to be expensive.

Discuss what you want with your photographer. Probably the most important item on this list. Make sure you are clear about what you would like your photos to look like. Do you want a more businesslike image a glam image or a more relaxed and casual image? Make sure you and your photographer are in alignment.

Remember, the more invested you are in the outcome of your photos, the more likely you are to get photos you love.