More than just a headshot
Susan Gold of Gold & Partners - a marketing expert
A headshot is generally from the chest up. It often has a grey background and can come across as generic. Many people are happy to have just one good headshot. Headshots show people what your face looks like. Like in a zoom meeting. However, you can get more information from a person by seeing more of them.
Branding Photos - the know, like and trust factor
Body language, clothing, hands and background can give the viewer more information about you. When you have a suite of photos that show different sides of you, it can help people to feel like they are getting an impression of you. Images of yourself taking part in activities or demonstrating your products or services, can help to build that know, like and trust factor. Add good captions to those photographs and people get more of an idea of who you are and what you represent.
Position yourself as an expert
Cassie Crosby owner of Iterata Solutions and an executive coaching expert.
When you continue to show yourself online, whether it be through newsletters, social media, blogs or editorials you start to show yourself as an expert in your field. All things being equal, there is no comparison to the person who posts several times a week on LinkedIn, Instagram or Facebook, writes a blog, or sends out a newsletter, to the person who does none of the above. Again, having your personality shine through in all of those postings will really make an impression. You are not bragging, but showing your clients who you are and what you can do for them.
Personally, when I follow someone online, and I am interested in what they do, I am more apt to follow up with them in person. So get out there and show yourself to your potential clients!
Need help developing your personal brand - read here: How To Develop Your Personal Brand