Throughout the summer and fall of 2021, I created an Event called the Extraordinary Female Entrepreneurs and Leaders of the Seacoast. I set out to photograph and tell the stories of 25 women. I wanted to create an event that would celebrate the person behind the business. I was hoping to inspire other women and to create collaboration and networking. I had so much fun creating this gallery of photos. But… I am not a writer. So, I brought on Lisa Leslie of Magnolia Content to tell the stories. Lisa was so much fun to work with and created some beautiful stories to go along with the photographs. Here is Lisa’s story:
Lisa is a copywriter and content strategist who is passionate about using her love of writing to help business owners thrive. Her love for writing began as soon as she learned to write. Though her handwriting was questionable at the time, her passion for telling stories through written words was anything but. She genuinely enjoys listening to how people got started in their business, what keeps them going, and helping them share that with their target audiences — by stringing together words in a compelling way that inspires action.
After working in several industries (finance, insurance, real estate, retail, marketing, etc.) in a variety of roles, Lisa decided to pursue her love for writing officially in 2015, when she created Writer By Default, a copywriting business focused on helping small businesses with affordable copywriting, including website copywriting, email content, press releases, blogs, and social media marketing. In 2019, she relaunched her business as Magnolia Method Consulting, adding content strategy and consulting services to her offerings. After a year of unprecedented ups and downs in 2020, Lisa rebranded again, settling on the business name, Magnolia Content. This name and brand change was a result of her desire to simplify her brand identity and clarify her passion — which is helping small, service-based businesses share their brand stories, attract their ideal clients, and grow their businesses organically, with authentic, relevant, and compelling content
Lisa is married with two teenage stepdaughters, a 4-year-old Great Pyrenees named Hainesy, an 8-year-old Labrador retriever named Honey, and a 3-year-old white Siamese mix cat named Casper. Her three favorite pastimes include hiking, skiing, and singing. She likes trying new things, and sometimes she likes to get crafty with paint and make art out of scrap wood.
“If the passion is there, do it! Don’t wait. Know that it will be terrifying, and you will have your doubts. You will have days where you want to quit, but you will also have days where you feel like you are one of the luckiest people in the world to be able to do what you love every day.”
For more information about Lisa visit her website at Magnolia Content, follow her on Instagram @Magnoliacontent, on LinkedIn @Magnolia Content and on Facebook @Magnolia Content.