We all know that marketing is important to grow your business. By now I think most people know that marketing with images is important as well. Adults are predominantly visual learners, which is why images in marketing help to convey a feeling and provide information about you and your business.
So what do you want your images to provide to your target audience? Let’s think about that. You need to look at it from an outside perspective. What would you think of your profile photo and how it represents your business? Do you look good? Are you well-groomed? Is your hair styled. Do you think you look confident and approachable, someone that is reliable and can provide good service?
There is an inclination for small business owners to scrimp on images. But your personal image is your target audience’s first impression of your business. It has to be a good one!! It amazes me how many business owners settle for bad iPhone photos on websites and social media. How can people take your business seriously if you don’t take the time to present yourself to the world in a serious and authentic way.
A good photographer will be able to light your images to best suit your face. And, a good photographer will be able to help bring out your personality in your photos. Using great images can help to grab your prospective clients’ attention and bring your marketing efforts to the next level. No more excuses!!