Branding photos are an essential tool for businesses looking to promote their brand online. In this article, I will show you a few creative ways that you can use them.
Photos of you - how to develop that know, like & trust factor with Branding Photos.
Jamie Trillo, a Mortgage Lender, posts on social media frequently. Using her photo and adding a testimonial is one way she uses her photo.
Learn more about Jamie Trillo here
All things being equal - the person who shows themselves in their marketing will develop their know, like and trust factor faster than someone who doesn’t. And, posting photos of yourself in your marketing is a great way to stay top of mind for the audience that you have already built. The more content you create, the more people will think your business is viable, growing and current. The thing with branding photos, is that you don’t have to always show a forward facing, eyes to camera smiling face. You can show yourself working, dealing with customers, and giving talks, to name a few. The more you show yourself “out there” in the world, the more people will see you as someone who is an active entrepreneur and a visible part of your community.
If you are someone who posts on social media, you know it can be difficult to keep coming up with fresh content. Having photos of yourself in multiple scenarios doing your business is a great way to build posts.
Remember, people have short attention spans, your photos help to grab their attention and imprint a visual into their brain.
If you are thinking of getting branding photos, but, you aren’t sure whether it’s a good investment, here are some creative ways that my clients have used their branding photos.
Lynn Davey, owner of LD Creative Designs LLC, uses different photos of herself for her blog posts which she then posts on Facebook and LinkedIn. The photos are fresh and professional and they are her. What better way to help people see you as an expert.
Learn more about Lynn Davey here
Denise Whitney, a Real Estate broker, uses her branding photo on her website. She could have put a headshot, but this branding photo shows more of her personality and sets her apart from the crowd. It’s homey, yet very professional.
Learn more about Denise Whitney here
Lisa Leslie, a copywriter and owner of Magnolia Content, has a photo of herself at her computer, on her about page. doing what else, writing.
Learn more about Lisa Leslie here.