Elevate Your Image: How Thoughtful Wardrobe Choices Strengthen Your Brand
Kirsty Kaffko, owner of Aging with Ability, wearing “her color” in the Cabi clothing line. Kristy loved that everything she is wearing is machine washable!
I recently had the pleasure of hosting a branding workshop focused on elevating personal style for your brand. The event featured two incredible stylists—Tammy Hickey, personal stylist, and Catherine Finger, Cabi Fashion Consultant—who brought their expertise to help clients refine and define their visual brand through wardrobe.
Together, we transformed each client’s look, creating outfits that not only flattered, but also aligned beautifully with their personal and professional identities. It was an inspiring experience, and I’m so grateful to Tammy and Catherine for sharing their talents.
Styling your clothing for photography sessions is good for your business because it helps create a professional, polished, and on-brand visual presence that resonates with your audience. Here’s why it matters:
1. Reinforces Your Brand Identity
The clothes you wear in photos communicate your brand’s personality, whether it's modern and bold, soft and approachable, creative and edgy, or classic and professional, thoughtful styling keeps your visuals consistent with your brand message.
2. Builds Trust and Credibility
Well-styled clothing gives a sense of care and attention to detail. It shows that you take yourself, and your work, seriously, which helps clients trust you more.
3. Enhances Visual Cohesion through your photos
Clothing that’s styled with intention complements the setting, background, and overall mood of your photos. This creates a cohesive and visually appealing look across your website, social media, and marketing materials.
Kirstin Fleming is a realtor and works in the lakes Region for Remax. Kirstin wanted an updated, but relaxed look that still kept her professional.
4. Makes You More Memorable
A standout outfit can make your photos more eye-catching and shareable. This can help with visibility, brand recognition, and audience engagement.
5. Connects with Your Ideal Client
The way you dress tells a story and attracts people who vibe with that story. Styling helps signal the kind of experience you offer, which draws in the clients you most want to work with.
6. Boosts Confidence both in front of the camera and in person
When you feel great in what you’re wearing, it shows. Confidence in front of the camera leads to more authentic, dynamic images that capture your true energy - and that’s magnetic in marketing.
If you’d like, I can help you brainstorm clothing & design styles that align with your brand and help you plan a shoot wardrobe.
✨ Interested in finding out about your colors and visual style and the Cabi Clothing line? Click the link in their names to learn more about working with Tammy Hickey and Catherine Finger—and stay tuned for future workshops. I can’t wait to host more!